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About us

PICHICHI is an Amsterdam based premium fashion label. The label is a mixed concept of high quality ready-to-wear, sport, party & chill clothing.
 

CLOTHES MADE FOR YOUR LIFESTYLE

Wearing PICHICHI allows you to know what is right for you, knowing what you’re comfortable and happy with, and choosing those items with confidence and understanding that they’re wearable for you and your lifestyle.
 

A TOUCH OF GLAM

PICHICHI collections are sophisticated, sexy, feminine, colourful and playful styles with a touch of glam. All of our items are made of the best quality and softest materials to comfort your body in the right way.
 

BEHIND THE LABEL

The fashion brand was created in 2014 by Dutch fashion duo Carl & Moon. The fashion-forwarded duo started the label as a menswear brand and transformed the PICHICHI label into a womenswear brand in 2017.
 

CARL COUTINHO (1994) was born in Amsterdam, The Netherlands and has always been passionate about entrepreneurship and fashion. Since the age of 13 he couldn’t stop talking and dreaming about having his own fashion brand. At the age of 16 he built his first e-commerce platforms.

Studies: Human Resource Management, Law School and Fashion Management.

MOON VAN DAM (1965) was born in Amsterdam and has always been passionate about fashion & design. She also has a degree in fashion and pattern design (since 1984). Moon knows exactly what women want and how to highlight their most beautiful body parts and make them feel super confident, sexy and comfortable at the same time. 

Studies: Fashion Academy, Fashion & pattern design. 

The two have known each other since Carl was born and there has always been a lot of chemistry between the two.
After Moon had been through some very rough years and negative situations the two combined their powers and created PICHICHI.
Their mission is to make you shine and feel nothing but confidence wearing the collections.

 

FASHION PRODUCTION

The collections are made in our factory in Portugal and are free of child labour and bad working conditions.

International Size Conversions (Size Guide)

INTERNATIONAL

S

M

L

XL

US

6

8

10

12

NETHERLANDS

36

38

40

42

GERMANY

36

38

40

42

DENMARK

36

38

40

42

FRANCE

38

40

46

48

ITALY

42

44

46

48

SPAIN

2

3

4

5

UK

8

10

12

14

RUSSIA

42

44

46

48

JAPAN

7

9

11

13

AUSTRALIA

8

10

12

14

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